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TikTok by @wwwwwhhyy
Campaign · Strategy · Content, 2024–2025
10M+
Featured case study
Mingle Seasoning × Channel 9, Down to Flavour
Worked embedded with Ben (Girthmasterr) throughout the campaign that took Mingle Seasoning to Coles and Woolworths nationwide. On-set BTS, social management, and support during his live Channel 9 Today Show appearance.
Copywriting, 2014–present
Editorial / Brand Voice / Luxury / Audio
A decade in other people's voices
Bulgari, Louis Vuitton, Minderoo, Hilton, Mont Blanc and more. Box Magazine, Messages on Hold, Pedestrian Group, Dilate Digital and everything in between.
Strategy · Marketing · TikTok, 2025–2026
AI Startup / Full-Funnel Marketing
Sparq.Fun, Strategic Marketing Lead
Solo marketing lead for a fast-growing AI startup. Managed a team of freelance creators, built social channels from scratch, wrote across every vertical. CMO says she'd "find a role for her to grow Sparq's TikTok" above all else.
UI / UX · Product Design · iOS, 2024–present
iOS App / Product Design / Solo Build
Eunoia, iOS Creativity App
A daily creative practice app, one curated prompt per day, grounded in real art history, with a personal Constellation of your work and a shared Observatory. Designed and built solo, concept to App Store.
Creative Coding · Generative Visuals
Interaction Design / Creative Coding / TouchDesigner
I know code
Spring physics, CSS animation, and generative visual work. The interactions you see across this site, including the bubble, were designed and written by the same person. Not handed off. Built.
🌱
Rebrand · Copy Lead, 2019
Coming soon
Philanthropy / Rebrand / Copy
Minderoo Foundation, Full Site Rebrand
Copy lead for a full site-wide rebrand of one of Australia's largest philanthropic organisations. Strategic communications overhaul end-to-end.
📝
Copywriting · Strategy, 2019–2022
Coming soon
Freelance / Multi-Industry
Tate Wine, Illegal Tender, Brand Launches
Full social media strategy, photography, and content production. Brand launches from zero. Lifestyle, hospitality, and retail clients across Perth and beyond.
Like what you see?
I take on a small number of projects at a time. If you're building something worth doing, let's talk.
Let's confirm it.