I'm a marketing coordinator and content producer with over a decade in the creative game, turning big ideas into finished work: on time, on budget and better than the brief. I've run shoots from pitch and budget through to wrap, worked behind the scenes of a national campaign that reached 10 million interactions and a live Channel 9 broadcast, been the entire marketing department of a tech startup, and taken an app I built myself from a blank page to App Store submission. I'm the one who keeps clients, crews and creatives moving in the same direction, reads the room before it turns, and catches the detail that would've derailed the delivery.
Career Timeline
All-rounder for content and copywriting across countless industries. Implementing digital marketing strategies and virtual assistant duties. Optimising styles across mediums including website copy, email campaigns, social media posts, content creation, and marketing materials. Clients span luxury brands (Balenciaga, Bulgari, Hilton, Rolls Royce) alongside artists, start-ups, and independent brands with big dreams.
Ran communications, marketing and social as the company's only marketer. Wrote landing pages, in-app copy, ad copy, social and PR releases, turning complicated tech into plain, persuasive language. Worked with product, engineering and the founders to keep messaging consistent. Built and managed a team of freelance creators and designers, and grew the TikTok from nothing by living in the culture and jumping on trends fast.
Chief administrative officer for one of Australia's most recognisable adult content creators. Responsible for managing his social media presence across two channels, handling day-to-day admin and logistics, and supporting creative direction behind the scenes. Travelled to Sydney to support the national launch of Mingle Seasoning's "Down to Flavour" campaign, featuring Girthmasterr as their "Chief Satisfaction Operator" (stocked in Coles and Woolworths nationally). Assisted with shoot direction, behind-the-scenes capture, and on-set coordination for Girthmasterr's Today Show appearance on Channel 9. Content generated over 10 million interactions.
Building and running a creative marketing consultancy for Perth businesses. Full-service delivery across campaign strategy, copywriting, mockup design, and client acquisition. Sole operator.
Administration tasks including telephony and appointment management, billing and receipting, and start and end of day audits.
Writing and editing web copy with SEO and marketing strategies. Adapted to a wide range of clients, resulting in increased website traffic, social media engagement, and overall brand awareness.
Contributed to marketing communications by writing media. Created content for launch, helping to write and review all website content and curating marketing materials. Curated materials to attract Foodher's target customers.
Sourcing content, content editing, researching and copywriting. Assisted in the website rebrand and completed all duties more than a week ahead of schedule.
Writing and editing up to nine scripts daily for major companies, hotels, and professionals. Voice talent for scripts. Generating sales content for a broad range of industries across the Asia-Pacific region.
Volunteer & Early Career
Responsible for editing all music reviews from 2014–2015. Published to the music department via WordPress.
Writing music reviews, publicity, pitching potential feature topics, and writing items for promotional accreditation.
Three month internship. 14+ articles printed for brands including Salvatore Ferragamo, Armani, Louis Vuitton, and Bulgari. First introduction to luxury brand copywriting.
Skills
- Copywriting & brand storytelling
- Content strategy & campaign development
- SEO & web analytics (Google Analytics certified)
- Creative direction & consulting
- Web content & UI copy
- Asynchronous workflow systems (Notion, Obsidian, monday)
- Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro, After Effects
- Figma, Canva, Notion
- Photo, video & audio editing
- Illustration & animation
- Clear communication
- High-functioning multitasker
- Project & time management
- Collaboration, leadership & adaptability
- Attention to detail
- High emotional intelligence
Education
Creative Writing + Professional Writing and Publishing
Brands I've Worked With
+ countless independent artists, start-ups, and brands with big dreams.