All-rounder for content and copywriting across countless industries. Implementing digital marketing strategies and virtual assistant duties. Optimising styles across mediums including website copy, email campaigns, social media posts, content creation, and marketing materials. Clients span luxury brands (Balenciaga, Bulgari, Hilton, Rolls Royce) alongside artists, start-ups, and independent brands with big dreams.

Played a pivotal role in shaping the company's communications, marketing, and client engagement strategies at a fast-growing AI startup. Managed high-stakes client relationships, translated complex AI and technology concepts into clear, persuasive narratives, and developed campaigns that drove engagement, adoption, and commercial outcomes. Led cross-functional collaboration between product, engineering, and business teams to ensure messaging was consistent, compelling, and strategically aligned. Built and managed a team of freelance creators and designers. Cracked TikTok using deep cultural fluency and real-time trend adaptation.

Chief administrative officer for one of Australia's most recognisable adult content creators. Responsible for managing his social media presence across two channels, handling day-to-day admin and logistics, and supporting creative direction behind the scenes. Travelled to Sydney to support the national launch of Mingle Seasoning's "Down to Flavour" campaign, featuring Girthmasterr as their "Chief Satisfaction Operator" (stocked in Coles and Woolworths nationally). Assisted with shoot direction, behind-the-scenes capture, and on-set coordination for Girthmasterr's Today Show appearance on Channel 9. Content generated over 10 million interactions.

Building and running a creative marketing consultancy for Perth businesses. Full-service delivery across campaign strategy, copywriting, mockup design, and client acquisition. Sole operator.

Administration tasks including telephony and appointment management, billing and receipting, and start and end of day audits.

Writing and editing web copy with SEO and marketing strategies. Adapted to a wide range of clients, resulting in increased website traffic, social media engagement, and overall brand awareness.

Contributed to marketing communications by writing media. Created content for launch, helping to write and review all website content and curating marketing materials. Curated materials to attract Foodher's target customers.

Sourcing content, content editing, researching and copywriting. Assisted in the website rebrand and completed all duties more than a week ahead of schedule.

Writing and editing up to nine scripts daily for major companies, hotels, and professionals. Voice talent for scripts. Generating sales content for a broad range of industries across the Asia-Pacific region.

Responsible for editing all music reviews from 2014–2015. Published to the music department via WordPress.

Writing music reviews, publicity, pitching potential feature topics, and writing items for promotional accreditation.

Three month internship. 14+ articles printed for brands including Salvatore Ferragamo, Armani, Louis Vuitton, and Bulgari. First introduction to luxury brand copywriting.