01The role

Solo marketing lead for a fast-moving tech startup.

Sparq.Fun, a tech app that turns any photo into laugh-out-loud comedy. Launched 2025.

From September 2025 to March 2026, I ran marketing and social for Sparq.Fun as a freelance contract lead. I was the whole marketing team: I managed a team of freelance creators and designers, wrote across every vertical, built the social presence from nothing, and worked directly with the founders.

A tech product like Sparq has a hard marketing problem: the tech is new, the humour is the whole selling point, and the channel that matters most is TikTok, where traditional marketing falls flat.

02Scope

What the role actually covered.

01

Team leadership. Managed a team of freelance content creators and designers.

02

Full-funnel copy. Landing pages, in-app copy, ad copy, social copy, PR releases.

03

Brand-new social builds. New channels from scratch, design of all cover images, profile images, and bios.

04

Channel management. Coordination and posting across every social platform.

05

Organic content. Content creation for all organic social channels.

06

Working with the founders. Cross-functional work with executives on administration and task management.

03The insight

Why TikTok is the hard part

On TikTok you have to know the joke before it peaks, which means living in the niche humour corners of the internet and moving fast when a trend appears.

For a comedy app, the marketing has to be as funny as the product. I'm chronically online, so I was already there.

04The reference

The clearest evidence of the work is what the person who hired me wrote afterwards.

✦ Full professional reference

"It is my absolute pleasure to recommend Hannah to any position involving social media, content creation, marketing, design and copywriting. Hannah shows up as a versatile and passionate creative force."

"She is deeply committed to excellence and she thrives independently in a way that allows any managers to step back and watch her delivery and outputs shine. Specifically, Hannah's work as both a culturally in-tune copywriter and on TikTok stand out to me."

"If I had no other budget or ability to hire Hannah for anything else, I would still find a role for her to oversee and grow Sparq's TikTok with her skills in social listening, trend watching and her ability to adapt on the fly and create content that truly breaks through."

"Hannah was an excellent addition to our team and will add an exceptional amount of dedication, creativity and value to any organisation or person who is lucky enough to have her on their team."

Corinne Rose Guirgis

Chief Marketing Officer, Sparq.Fun

05The translation skill

Half the job was explaining a complicated product simply. The other half was making that explanation funny enough for the For You page.

The same message had to be clean enough for the landing page, sharp enough for an ad and weird enough for TikTok, and still sound like one brand.

⚡

Coming soon

TikToks and social highlights