Solo marketing lead for a fast-moving AI startup.

From September 2025 to March 2026, I ran marketing and social for Sparq.Fun as a freelance contract lead. Not as one cog in a marketing department, as the marketing function. I managed a team of freelance creators and designers, wrote across every vertical, built the social presence from nothing, and worked directly alongside the C-suite.

An AI product like Sparq has a hard marketing problem: the technology is genuinely novel, the humour is the entire value proposition, and the only channel that matters for a product like this is one most traditional marketers cannot crack. TikTok.

For a comedy AI product, the marketing has to be as funny as the product. That can't be briefed into existence by someone standing outside the culture. It needs someone who lives in it, reads it natively, and can produce content that doesn't just participate in the trend but actually breaks through the noise.

The clearest evidence of the work is what the person who hired me wrote afterwards.

The work at Sparq sat at the intersection of two things that rarely live in one person: the ability to translate complex AI and technology concepts into clear, persuasive narratives, and the cultural fluency to make those narratives actually land on the platforms where the audience lives.

Messaging worked at multiple levels simultaneously, clean enough for the landing page, sharp enough for the ad, and culturally native enough for the For You page. One product. Multiple registers. Complete consistency across all of them.

I can own a marketing function, not just contribute to one. Solo lead, managing a team, reporting to the C-suite, across every vertical, with the CMO stepping back to "watch the delivery shine."

TikTok breakthrough is a specific, rare capability. And it's one a Chief Marketing Officer has put in writing as the single thing she'd prioritise hiring me for above all else.