In 2014 I interned at Box Magazine and had 14+ articles printed for brands including Bulgari, Louis Vuitton, Salvatore Ferragamo and Giorgio Armani. It was my first go at luxury copy, and the main lesson stuck: the reader already wants the thing, so the copy's job is to confirm the desire and make the reader feel sophisticated for having it. Every word that isn't pulling its weight makes the brand look insecure.
In 2017 I wrote and edited on-hold scripts at Messages on Hold for major companies, hotels and professionals across Asia-Pacific, and did voice talent on the scripts too. A bank, then a hotel chain, then a car dealership, often before lunch. Reading your own copy out loud is a fast way to learn that if it can't be said in one natural breath, it isn't finished.
Alongside all that: music reviews and editing for Colosoul and Avenoir, articles for Pedestrian, and poetry in Going Down Swinging. Six figure watches one week, phone plans the next.